Our story

We built the experience we wish we'd had.

When we were preparing for our first baby, we expected choosing everything we needed to be one of the most exciting parts of the journey.

Instead, we found ourselves overwhelmed.

We visited baby retailers, compared products and asked questions.

Too often, though, the experience felt rushed, transactional and focused on selling products rather than helping us make confident decisions.

We left thinking there had to be a better way.

So we started imagining one.

A calmer way for families to slow down. Take their time. Ask questions. Try products in the real world, where they'll actually use them. Feel confident instead of confused.

That idea became Hippo Haven.

We're building the experience we wished had existed when we needed it most.

Helping families choose with confidence.
Preparing families for what's next.

Join the launch list